The CRAZY MATH to Growing YOUR Business

If you have room in your business growth plans for a small book that will make a big impact in your business… then read on.

When the home inspector finished inspecting my house, he handed me a DIY book. It probably cost him $10 at the store… but in return, he got every home inspector referral from me for years and years!

THE CRAZY MATH: Countless referrals = one $10 book

I tried the same approach myself. When looking to buy a new home, I gave the realtor a copy of a recent book I had published. “Thanks,” he replied… then he said, “If you buy a house from me, I’ll knock a $1000 off the price.”

THE CRAZY MATH: $1000 discount = one $3 book

I honestly do not know what your math will be, but I guarantee it will be good! It will be far more than 1 + 1 = 2. That is because books have an uncanny way of making a big, long-term, highly beneficial impact.

Maybe it will come back to you in the form of referrals, open doors, respect, more sales, happy customers, higher speaking fees, or word of mouth marketing. Either way, it’s a great return on your investment… especially if the book you gave away only cost you $2!

THE CRAZY MATH: Limitless referrals = $2 book

THE CRAZY MATH: More sales = $2 book

THE CRAZY MATH: Higher speaking fees = $2 book

Yes, one book can bring you limitless referrals. It can bring you a whole lot more. Whatever you are looking to grow in your business, the right book can add fuel to your fire and light things up… for your benefit.

To meet that very real need, I went to work and created a series of gift books for businesses to give out… for the specific purpose of doing THE CRAZY MATH! Those books include:

SUCCESS – How to Have More Of It
POTENTIAL – How to Reach It
MY BUCKET LIST – What’s Important to Me

These small books are 5×7 paperback books, only 64 pages long… the perfect size these days to make an impact in busy people’s lives. And they cost only $2 each.

When you buy a box (100 books in a box), a steep 75% discount off retail of $7.99 per book applies. And the S/H for your box of 100 books is FREE with all pre-orders. (Regular price is $249 for a box of 100 books.)

Simply give a copy of the book to your prospects, customers, clients, leads, friends, and fans… and stand back and watch what happen

Want Better Ideas? Then Stop Brainstorming!

I used to be a fan of brainstorming. What could be better for generating ideas than gathering your team around a table, presenting the challenge, and then letting the ideas flow! No bad ideas here! Just open the mental floodgates and let the brilliance pour out! Each idea sparking another, and another! Sounds perfect, doesn’t it?

Except it doesn’t work.

Brainstorming-despite the positive press it’s gotten, and still gets-doesn’t work. Why? Two words: human nature.

As humans (sorry puppies, I’m speaking to the humans here), we can be influenced and swayed by authority. When it comes to brainstorming, there are two types of authority that are particularly prevalent: the authority of the leader and the authority of the crowd.

Here’s how they play out:
You’re in a brainstorming session. Frank, sitting across from you, throws out an idea (because remember, there are no bad ideas in a brainstorming session!). But you notice the boss give a slight, flickering frown. Prior to noticing the boss’s expression, you were going to toss out a similar idea, building on Frank’s. But now you decide to hold back and see how this plays out.

In the meantime, Sloane shares a thought, and you can feel the excitement! The majority of the team is instantly enthusiastic! You don’t fully agree with Sloane, but it’s clear you’re in the minority. Sensing the current, you decide to get on board. And Sloane wins the day, while Frank fades into oblivion.

Brainstorming is supposed to be judgment-free. But we’re human, and we are influenced by those around us.
So is there a better way? Absolutely!

When I was the Executive Producer of a hit comedy TV show, our job was to be creative, week after week after week. And over the years, I gradually discovered that the best ideas tended to be generated individually, and then developed collectively. Here’s how it would work.

When we had our weekly “pitch meetings” (the meeting where we pitched our ideas for the upcoming show), each writer would come to the meeting with the ideas and scripts that they’d come up with, generally on their own. When an idea got a favorable response, we’d work as a team to develop and improve it.

The TV Show Pure Genius Is Pure Science Fiction: Not Coming to an EHR Near You Anytime Soon

The new TV show coming out this fall called “Pure Genius” is about a wealthy Silicon Valley tech genius who starts a cutting edge (bleeding edge) hospital. Of course he isn’t just wealthy; he’s a billionaire. It doesn’t just have the latest technology; it has the not-yet-invented technology, or as one review called it, “improbably advanced technology.” Who wouldn’t want transparent tablet computers? Their wall size, touch monitors look amazing. Their eHub adhesive computer that monitors everything about the patient only took 8 months to develop. It is Star Trek in a hospital setting, “with the most brilliant minds in medicine and the most brilliant minds in technology,” they’re “going to get stuff done,” says character James Bell, tech mogul. It is upbeat and optimistic. It looks like fun, medical science fiction. I look forward to seeing what its writers can dream up.

However, the first thing I thought of when I saw the preview was that doctors will expect that present Electronic Health Records (EHR) software should be doing all of these things now, or perhaps next week at the latest. Yes, eventually some science fiction becomes reality.

Long before men walked on the moon, cartoons and movies showed astronauts rocketing their way there. “Martin Cooper, the chief engineer at Motorola, who invented the cell phone… states that Star Trek was his inspiration for the cell phone,” according to “How William Shatner Changed the World.” Its replicator inspired 3-D printers, and its Personal Access Display Devices look a lot like iPads. The movie Pretty in Pink inspired instant messaging. We now have flat screen televisions and video calls like the ones on The Jetsons.

Of course there are many devices thought of by science fiction writers that don’t exist, some not yet and some never. Although the replicator inspired 3-D printers, we don’t get our meals from replicators. Scotty doesn’t beam us up through a transporter that converts us into an energy pattern and back into us. We don’t have medical tricorders that can diagnose almost any disease or injury (although the Scanadu Scout prototype may someday be available to scan your vital signs by just placing it on your temple and to send the readings to your smartphone via Bluetooth). We will never have light sabers like those in Star Wars nor will we make the jump to light speed like the Millennium Falcon. We won’t be travelling forward and backward in time on some time machine or uploading our consciousness to some supercomputer as the Sheldon Cooper character in The Big Bang Theory would like to do.